CONTENT TO MOVE PEOPLE
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AKT / RIGO ACELERA TU PROGRESO
Strategic Concept:
Bringing together two symbols of progress — AKT and Rigo.
TV Spot:
Starring Rigo, riding across Colombia on an AKT with pride and authenticity.
THE IDEA
We built a narrative where the bicycle represents effort and the road traveled, and the AKT Motos represents the next step: accelerating without losing your essence.
The creative idea was simple and powerful: show Rigo just being Rigo — spontaneous, honest, and effortlessly charismatic — enjoying Colombia on a motorcycle like he would on a casual ride with friends.
Same roads.Same perspective. A completely different feeling. This is how we turned a partnership into a story that celebrates progress the Colombian way — with humor, authenticity, and two wheels leading the way.
