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FOTON
Strategic Concept:
Celebrate Foton’s 20 years in Colombia by connecting with collective memory and emotion.
TV Spot:
A tribute to the brand’s journey and the special place it holds in the hearts of Colombians.
THE IDEA
We crafted a simple yet powerful narrative: an audiovisual tribute that travels through memory, emotion, and time.
The piece revives the brand’s iconic jingle — “Fotón, Fotón, Fotón, Fotón” — sung by a child protagonist, evoking nostalgia and intergenerational connection.
More than celebrating a number, we celebrated the place Foton has built in Colombia’s collective imagination: always present, always part of the journey.
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