CONTENT TO MOVE PEOPLE
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KALLEY / LA MEJOR JUGADA
Strategic Concept:
Leverage the Copa América football fever to position Kalley as the brand that “plays on your team” — always close to Colombians.
Execution:
An integrated campaign that combined digital, retail, and experiential actions. We tapped into the language and emotion of football to connect with people through everyday moments.
THE IDEA
While everyone talks about the best play on the field, we brought it home.
Under the concept “With Kalley, the best play”, we created a visual and narrative world that blends football language with authentic moments from Colombian homes — families, friends, and neighbors gathering around a Kalley screen, sharing excitement and accessible technology.
