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CONTENT TO MOVE PEOPLE
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LEO / Focus on what matters
Strategic Concept:
Focus on what truly matters — your goals.
Content Direction:
Emotional, dynamic and intimate audiovisual pieces that follow athletes using LEO as a natural part of their daily routines.
THE IDEA
We shifted the focus: instead of leading with the product, we put people first.
Through a series of short films, we told real stories of athletes who push their physical and mental limits every day.
In this narrative, LEO isn’t the protagonist — it’s the silent partner, supporting them while they focus on what truly matters.
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